An effective media relations strategy will help you carry out your organization’s mission by expanding your visibility, informing the public about your work, promoting your achievements and ensuring that your issue is covered with accuracy.
Longleaf Strategies aggressively seeks out opportunities to generate news articles by targeting reporters for print, broadcast and online outlets, pitching stories that connect your priorities to current events, and placing well-written opinion pieces that reinforce your unique message.Back
Longleaf Strategies led our efforts to create a Facebook strategy that positioned pediatricians to better educate parents about healthy lifestyles. Longleaf developed a strong, well-organized strategic campaign plan, which set the stage for the yearlong initiative. Throughout the campaign, Longleaf’s creativity and consultation was invaluable.
Longleaf Strategies performs work with extraordinary vision, creativity and efficiency. I recommend Longleaf to anyone in need of any communications services. Longleaf Strategies will get the job done with excellence.
Longleaf Strategies stepped in and helped the Museum maintain seamless communications through multiple channels for several months when we were between staff leadership. Longleaf immediately secured multiple high-visibility stories in regional media and ramped up to managing our weekly e-communications and production of our quarterly magazine. Accessible and fast, Longleaf Strategies made our transition as smooth as possible and handed off a complete PR and marketing program when we were able to hire a full-time staff person.
Longleaf Strategies was very helpful in promoting the Alabama Coastal Foundation’s first outreach event in Montgomery. We appreciated all of the earned media and interviews Longleaf coordinated in support of our work.
Longleaf has developed customized and successful messaging for multiple coalitions that involve A+ and other groups working to improve education. Longleaf tailors talking points and communications tools for various ‘messengers’ within a coalition so that we can influence key audiences to take action.
Longleaf Strategies has blanketed the state with information about Alabama’s First Class Pre-Kindergarten Program, in newspapers, online, on social media and via TV broadcasts in every community. Longleaf’s smart, consistent media outreach strategy, creative events, and ongoing analysis has helped make voluntary pre-k expansion a statewide priority.