Facebook, Twitter and other social media platforms create a virtual “town square” for like-minded people to engage with one another on issues and topics important to them. When conducted in coordination with traditional media and communications efforts, a smart social media strategy can create an echo chamber for your messages and help you grow your audience.
Successful social media strategies help organizations and companies develop a deeper bond with their supporters or customers, rallying them to take action. They cultivate relationships by posting photos, videos, notes and other messages on social media that spark interest and create a sense of community.
With the help of Longleaf strategies, groups like Alabama GRIT, The American Academy of Pediatrics – Alabama Chapter, and the Alabama School Readiness Alliance have fostered their own communities online and used these platforms to further their missions.
Alabama GRIT uses the hashtag #reallearning to share open a window into what is really taking place inside Alabama classrooms. The Alabama chapter of the American Academy of Pediatrics launched the “Choose to Have a Healthy Family, Alabama” Facebook campaign to provide doctor-approved advice directly with parents. And the Alabama School Readiness Alliance uses the hashtag #PreK4AL as a rallying cry for supporters working to expand the state’s high-quality pre-k program.
When reporters, advocates, lawmakers and families connect with you on social media, they are more likely to share and support your cause and contribute to making your goals a reality.
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Longleaf Strategies led our efforts to create a Facebook strategy that positioned pediatricians to better educate parents about healthy lifestyles. Longleaf developed a strong, well-organized strategic campaign plan, which set the stage for the yearlong initiative. Throughout the campaign, Longleaf’s creativity and consultation was invaluable.
Longleaf Strategies performs work with extraordinary vision, creativity and efficiency. I recommend Longleaf to anyone in need of any communications services. Longleaf Strategies will get the job done with excellence.
Longleaf Strategies stepped in and helped the Museum maintain seamless communications through multiple channels for several months when we were between staff leadership. Longleaf immediately secured multiple high-visibility stories in regional media and ramped up to managing our weekly e-communications and production of our quarterly magazine. Accessible and fast, Longleaf Strategies made our transition as smooth as possible and handed off a complete PR and marketing program when we were able to hire a full-time staff person.
Longleaf Strategies was very helpful in promoting the Alabama Coastal Foundation’s first outreach event in Montgomery. We appreciated all of the earned media and interviews Longleaf coordinated in support of our work.
Longleaf has developed customized and successful messaging for multiple coalitions that involve A+ and other groups working to improve education. Longleaf tailors talking points and communications tools for various ‘messengers’ within a coalition so that we can influence key audiences to take action.
Longleaf Strategies has blanketed the state with information about Alabama’s First Class Pre-Kindergarten Program, in newspapers, online, on social media and via TV broadcasts in every community. Longleaf’s smart, consistent media outreach strategy, creative events, and ongoing analysis has helped make voluntary pre-k expansion a statewide priority.
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