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alabama possible case study
Longleaf Strategies is helping anti-poverty advocates publish their perspectives on reputable opinion pages.

People don’t follow ideas — they follow inspirational people with ideas. That means who delivers your message and how you tailor it for your audience are just as important as the message itself.

The most successful opinion-editorials are written by people deeply involved in or affected by an issue, or by people that can uniquely explain a situation. Authors use facts, statistics and anecdotes to build a personal connection to the reader and draft compelling op-eds that editors publish in newspapers and on websites.

With help from Longleaf Strategies, Alabama Possible is integrating unique, diverse perspectives into conversations about poverty by writing and placing opinion pieces in newspapers statewide.

Alabama is the nation’s seventh poorest state with almost 900,000 Alabamians living in poverty, including 300,000 children. Alabama Possible aims to reduce systemic poverty by confronting misconceptions about poverty through education, collaboration and advocacy.

The ability to have its point of view validated by outside editors gives Alabama Possible the legitimacy to educate Alabamians about poverty, encourage further conversation and ultimately inspire action.

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