People don’t follow ideas — they follow inspirational people with ideas. That means who delivers your message and how you tailor it for your audience are just as important as the message itself.
The most successful opinion-editorials are written by people deeply involved in or affected by an issue, or by people that can uniquely explain a situation. Authors use facts, statistics and anecdotes to build a personal connection to the reader and draft compelling op-eds that editors publish in newspapers and on websites.
With help from Longleaf Strategies, Alabama Possible is integrating unique, diverse perspectives into conversations about poverty by writing and placing opinion pieces in newspapers statewide.
Alabama is the nation’s seventh poorest state with almost 900,000 Alabamians living in poverty, including 300,000 children. Alabama Possible aims to reduce systemic poverty by confronting misconceptions about poverty through education, collaboration and advocacy.
The ability to have its point of view validated by outside editors gives Alabama Possible the legitimacy to educate Alabamians about poverty, encourage further conversation and ultimately inspire action.Back
Longleaf Strategies led our efforts to create a Facebook strategy that positioned pediatricians to better educate parents about healthy lifestyles. Longleaf developed a strong, well-organized strategic campaign plan, which set the stage for the yearlong initiative. Throughout the campaign, Longleaf’s creativity and consultation was invaluable.
Longleaf Strategies performs work with extraordinary vision, creativity and efficiency. I recommend Longleaf to anyone in need of any communications services. Longleaf Strategies will get the job done with excellence.
Longleaf Strategies stepped in and helped the Museum maintain seamless communications through multiple channels for several months when we were between staff leadership. Longleaf immediately secured multiple high-visibility stories in regional media and ramped up to managing our weekly e-communications and production of our quarterly magazine. Accessible and fast, Longleaf Strategies made our transition as smooth as possible and handed off a complete PR and marketing program when we were able to hire a full-time staff person.
Longleaf Strategies was very helpful in promoting the Alabama Coastal Foundation’s first outreach event in Montgomery. We appreciated all of the earned media and interviews Longleaf coordinated in support of our work.
Longleaf has developed customized and successful messaging for multiple coalitions that involve A+ and other groups working to improve education. Longleaf tailors talking points and communications tools for various ‘messengers’ within a coalition so that we can influence key audiences to take action.
Longleaf Strategies has blanketed the state with information about Alabama’s First Class Pre-Kindergarten Program, in newspapers, online, on social media and via TV broadcasts in every community. Longleaf’s smart, consistent media outreach strategy, creative events, and ongoing analysis has helped make voluntary pre-k expansion a statewide priority.