Adam founded Longleaf Strategies, a full-service strategic communications and public relations firm, in 2013. At Longleaf Strategies, Adam has worked with Alabama GRIT to shape the conversations around Alabama’s academic standards by uniting diverse stakeholders, accurately informing the public and securing media coverage about Alabama’s standards and how they benefit the community. He also helps the Alabama School Readiness Alliance (ASRA) raise awareness about the importance of high-quality pre-k through ongoing earned media coverage. Both campaigns have generated significant public policy wins: Alabama GRIT has protected the state’s academic standards from multiple Legislative attempts at repeal, and the Alabama School Readiness Alliance has helped increase state pre-k investments from $19 million in 2012-2013 to $96 million for 2018-2019.
Some additional clients of Longleaf Strategies are the Alabama Department of Early Childhood Education, the Alabama Chapter of the American Academy of Pediatrics, the Alabama Coastal Foundation, the Alabama Partnership for Children, Alabama Possible, Alabama PTA, Leadership Montgomery, the Montgomery Museum of Fine Arts and VOICES for Alabama’s Children.
Before opening Longleaf Strategies, Adam was a vice president at Rabinowitz/Dorf Communications, a Washington, D.C.-based boutique communications firm. At Rabinowitz/Dorf, Adam oversaw the development and implementation of numerous national media relations campaigns. His clients—which included, among others, the Faithful Budget Campaign, the Public Religion Research Institute and The Jewish Council for Public Affairs – were routinely featured in the New York Times, Wall Street Journal, Washington Post, Fox News, MSNBC, CNN, the Associated Press and many other print, broadcast and online outlets.
At Rabinowitz/Dorf, Adam also managed media credentialing and outreach for large national conferences and prominent gatherings, including a 2009 visit by the Dalai Lama to Washington, D.C., a 2010 emergency assembly of the heads of nearly every major U.S. religious denomination, and a 2011 gathering featuring boxing legend Mohammed Ali calling for the release of the American hikers imprisoned in Iran.
Prior to joining Rabinowitz/Dorf, Adam served as press secretary for U.S. Rep. Robert E. (Bud) Cramer of Alabama.
Adam has a bachelor’s degree in marketing from the University of Alabama.
Adam serves on the Board of Directors of the Montgomery City-County Public Library System and the Alabama Association of Nonprofits. He is a member of the Montgomery Chamber of Commerce, the Montgomery Area Business Committee for the Arts, the Downtown Business Association, the Business Council of Alabama and PARCA Roundtable. He is also a member of the Public Relations Council of Alabama, the Southern Public Relations Federation and the Public Relations Society of America. Adam was a member of the Alabama Leadership Initiative Class of 2013 and Leadership Montgomery’s Torchbearers Class VII.
Adam, a native of Florence, Alabama, currently lives with his wife and daughter in Montgomery.
Longleaf Strategies led our efforts to create a Facebook strategy that positioned pediatricians to better educate parents about healthy lifestyles. Longleaf developed a strong, well-organized strategic campaign plan, which set the stage for the yearlong initiative. Throughout the campaign, Longleaf’s creativity and consultation was invaluable.
Longleaf Strategies performs work with extraordinary vision, creativity and efficiency. I recommend Longleaf to anyone in need of any communications services. Longleaf Strategies will get the job done with excellence.
Longleaf Strategies stepped in and helped the Museum maintain seamless communications through multiple channels for several months when we were between staff leadership. Longleaf immediately secured multiple high-visibility stories in regional media and ramped up to managing our weekly e-communications and production of our quarterly magazine. Accessible and fast, Longleaf Strategies made our transition as smooth as possible and handed off a complete PR and marketing program when we were able to hire a full-time staff person.
Longleaf Strategies was very helpful in promoting the Alabama Coastal Foundation’s first outreach event in Montgomery. We appreciated all of the earned media and interviews Longleaf coordinated in support of our work.
Longleaf has developed customized and successful messaging for multiple coalitions that involve A+ and other groups working to improve education. Longleaf tailors talking points and communications tools for various ‘messengers’ within a coalition so that we can influence key audiences to take action.
Longleaf Strategies has blanketed the state with information about Alabama’s First Class Pre-Kindergarten Program, in newspapers, online, on social media and via TV broadcasts in every community. Longleaf’s smart, consistent media outreach strategy, creative events, and ongoing analysis has helped make voluntary pre-k expansion a statewide priority.